Freshpet | St. Hubert’s Holiday
In 2022, Freshpet had cut Q4 media budget but we needed something in market to keep our brand relevant over the holiday season. I pitched a give back program that was social first, with our partners at St. Hubert’s Animal Welfare Center to help their long stay pets to get adopted and it was approved!
We partnered with Rachel Vanni our go to brand photographer to bring this concept to life. We picked 10-15 dogs and cats to be featured in a glam and groom day and then have their holiday photo taken in hopes these images would help them get adopted quickly. It did so well that we brought it back in 2023. This is by far one of the most fufilling projects that I’ve had the priviledge of leading.
Team Members:
Associate Creative Director; Maureen Cooley (me)
Art Director; Katie Hanifin
Project Manager: Kylie Quinn
Photographer: Rachel Vanni
Stylist: Andrea Greco
Food Stylist & Props: Caitlin Haught Brown
Photo Assistant: Michael Carnevale
Videographer: Jason Wood
We partnered with Rachel Vanni our go to brand photographer to bring this concept to life. We picked 10-15 dogs and cats to be featured in a glam and groom day and then have their holiday photo taken in hopes these images would help them get adopted quickly. It did so well that we brought it back in 2023. This is by far one of the most fufilling projects that I’ve had the priviledge of leading.
Team Members:
Associate Creative Director; Maureen Cooley (me)
Art Director; Katie Hanifin
Project Manager: Kylie Quinn
Photographer: Rachel Vanni
Stylist: Andrea Greco
Food Stylist & Props: Caitlin Haught Brown
Photo Assistant: Michael Carnevale
Videographer: Jason Wood