NBC Seeso
For each of the show launches on Seeso (Part of NBC) we were delivered key art, and stills from the show. It was my responsibility to tell a story with the creative and make sure that each unit was designed for the platform in which the user was seeing it. Most projects did not have a creative brief, and we were only given a quick synopsis on the show and characters.
A majority of the work was digging through archives of images and watching clips to understand the story to develop a strategy for how to tell users about the show. For most projects, we only had a 1-2 week turnaround time from the delivery of assets to show launch.
On each show launch, I worked with the media team to develop integrated media plans that incorporated creative aspects and best practices for how to find users that would convert for each show. For example, for Season 2 of Bajillion Dollar Propertie$, we tested Tinder, as we knew our target audience for the show aligned well with the user base of Tinder. For each show launch we also developed Facebook Canvas units to align with the show creative, although these were more expensive media buys, they proved to be more successful in telling the story to the user and drove higher retention.