Nectar Sleep | Make It Count
For the Holiday Nectar campaign we partnered with Quickframe a video agency to help souce talent for video production. Going into the holiday time period, we needed this campaign to use fun videos to drive sales during a typically slower time period.
We partnered with Harter Creative to develop over 200 unique video cuts pulled from 2 awesome hero videos. The idea was centered around tapping into the seasonal conversations to creatively tell the story of a seasonal nap the Nectar way.
This campaign was developed to begin during Black friday and cyber monday, and keep the consumer engaged over the next month with seasonal relevance tieing into Thanksgiving, to Holiday Parties, and to New Years Eve. Almost everyone can relate to sneaking a nap at grams house after a holiday feast.
This campaign performed very well. We drove over 12k link clicks, and 300 purchases, and over 400k engagements on Facebook alone, also hitting our benchmark CPA goals for both social and display.