QuadPay
As part of a freelance project as Creative Lead at QuadPay in early 2020, I helped the growth team drive more qualified purchases and downloads of the QuadPay app. The brand was going through a rebrand but needed a fresh take on creative immediately. This was also an opportunity to freshen up the organic social creative and bring more brand consistency.
One of the main missing pieces in the BNPL space is brand character. I saw this as an opportunity to ignite a bit of fun and humor into some of the social ads to help set QuadPay apart from the other brands.
I also helped the team to develop new avenues of testing, such as travel, seasonal, and beauty.
One of the main missing pieces in the BNPL space is brand character. I saw this as an opportunity to ignite a bit of fun and humor into some of the social ads to help set QuadPay apart from the other brands.
I also helped the team to develop new avenues of testing, such as travel, seasonal, and beauty.